Santa Cruz, California

  • Hi, I'm Raquel! I create (and write) mindful, simple websites for big-hearted naturopaths, yoginis, and bright creatives like you.

    My creative process values three things: meaningful branding, mindful design, and sincere communication.


    (Also, kale smoothies. So maybe four things.)


    Hm, what else? I have a toddler. I'm represented by New York literary agency, Writers House. I write for purpose-driven nonprofits, thought leaders, bright entrepreneurs, and sometimes Nobel Prize winners.

  • "My new website made me $22,361.97! Thank you Raquel!

    "Before working with Raquel, I started from nothing. Her website strategies exploded my mailing list from zero to more than 2,000 subscribers in a week. What I love about Raquel is that she is real. She knows how to tap into the heart of your purpose and share it with others, with sincerity and passion."

    - Fungai Ndemera, Business Strategist and Mentor


  • "NBC Today, The Atlantic, HuffPost Live, CBC News, The Wall Street Journal, Buzzfeed, LA Times, The New York Times...

    We get top-tier media requests regularly, largely thanks to Raquel's vision for our website. Raquel knows how to create content that is impossible to ignore."


    - Sierra Falter, Attorney and Advocate, www.weareeggdonors.com


    When I was approached to write for Nobel Prize winner Desmond Tutu and Reverend Mpho Tutu, I was honored to adapt their beautiful book into interactive web content.


    We created a free seven-day Forgiveness Challenge, based on their spiritual book, The Book of Forgiving: The Fourfold Path for Healing Ourselves and Our World.


    The original 30-day launch of this Forgiveness Challenge resulted in 22,000 new subscribers; the new version echoed the quiet guidance and gorgeous wisdom of their book, and featured insights from original interviews with Deepak Chopra, Alanis Morrissette, and Dr. Fred Luskin at Stanford.


  • "I booked nine -- nine! -- brand new clients within just a few days of launching my website.

    Before working with Raquel, I felt overwhelmed and pulled in all directions in my business - I didn't know ANYTHING about websites. I've launched my website and I'm booked solid for weeks! It's like the Universe conspired and said, alright, Jodi is working her tail off - it's time to reward her! Raquel is smart, creative and really gets me - who I am and why I'm passionate about my business. I'm so glad I chose to take my business to the next level. My investment paid off right away. I'm so grateful. Thank you, Raquel!"

    - Jodi Laub, Licensed Clinical Esthetican, jodiskin.com

  • "Raquel listened deeply to my needs, my voice, my message and my vision. I love, love, love her work. I love working with her. She is super creative, super smart, humble and gracious.

     “Luck has a way a finding one who is looking for it. I was searching for the right copywriter for quite a while. How do you find the right person in a sea of "noise" and touted "expertise?" I was overwhelmed.


    I needed a talented copywriter who could capture my voice and inspire my clients, who are well past their middle-age years. And then I happened upon Raquel at a cafe and my search was over... You too can get lucky.


    - Melanie DewBerry, TEDx Speaker and Author


  • new workshops

    for artists + makers

    We're launching a series of workshops in conversation with local gallerists, shopkeepers, and other creatives with a shared goal: to inspire you to finish your portfolio and put your work out there in the best possible light. Get help with:

    • Documenting your work.
    • Editing your portfolio.
    • Finishing your website.
    • Artist head shots.


  • There are so many creative things that we can achieve together.

    Curious about working with me?

    I put together this starter guide

    so you can get a sense of how I can

    help your business + to see if we are

    a good match. Enter your details

    to instantly access your 19-page kit!


    Beware of the lollipop of mediocrity.

    Lick it once and you'll suck forever.