Santa Cruz, California

  • Hi, I'm Raquel! I create (and write) mindful, simple websites for big-hearted naturopaths, yoginis, and bright creatives like you.

    My creative process values three things: meaningful branding, mindful design, and sincere communication.


    (Also, kale smoothies. So maybe four things.)


    Hm, what else? I have a toddler. I'm represented by New York literary agency, Writers House. I write for purpose-driven nonprofits, thought leaders, bright entrepreneurs, and sometimes Nobel Prize winners.

  • "My new website made me $22,361.97! Thank you Raquel!

    "Before working with Raquel, I started from nothing. Her website strategies exploded my mailing list from zero to more than 2,000 subscribers in a week. What I love about Raquel is that she is real. She knows how to tap into the heart of your purpose and share it with others, with sincerity and passion."

    - Fungai Ndemera, Business Strategist and Mentor


  • "NBC Today, The Atlantic, HuffPost Live, CBC News, The Wall Street Journal, Buzzfeed, LA Times, The New York Times...

    We get top-tier media requests regularly, largely thanks to Raquel's vision for our website. Raquel knows how to create content that is impossible to ignore."


    - Sierra Falter, Attorney and Advocate, www.weareeggdonors.com


    When I was approached to write for Nobel Prize winner Desmond Tutu and Reverend Mpho Tutu, I was honored to adapt their beautiful book into interactive web content.


    We created a free seven-day Forgiveness Challenge, based on their spiritual book, The Book of Forgiving: The Fourfold Path for Healing Ourselves and Our World.


    The original 30-day launch of this Forgiveness Challenge resulted in 22,000 new subscribers; the new version echoed the quiet guidance and gorgeous wisdom of their book, and featured insights from original interviews with Deepak Chopra, Alanis Morrissette, and Dr. Fred Luskin at Stanford.


  • "I booked nine -- nine! -- brand new clients within just a few days of launching my website.

    Before working with Raquel, I felt overwhelmed and pulled in all directions in my business - I didn't know ANYTHING about websites. I've launched my website and I'm booked solid for weeks! It's like the Universe conspired and said, alright, Jodi is working her tail off - it's time to reward her! Raquel is smart, creative and really gets me - who I am and why I'm passionate about my business. I'm so glad I chose to take my business to the next level. My investment paid off right away. I'm so grateful. Thank you, Raquel!"

    - Jodi Laub, Licensed Clinical Esthetican, jodiskin.com

  • "Raquel listened deeply to my needs, my voice, my message and my vision. I love, love, love her work. I love working with her. She is super creative, super smart, humble and gracious.

     “Luck has a way a finding one who is looking for it. I was searching for the right copywriter for quite a while. How do you find the right person in a sea of "noise" and touted "expertise?" I was overwhelmed.


    I needed a talented copywriter who could capture my voice and inspire my clients, who are well past their middle-age years. And then I happened upon Raquel at a cafe and my search was over... You too can get lucky.


    - Melanie DewBerry, TEDx Speaker and Author of The Power of Naming: A Journey toward Your Soul’s Indigenous Nature


  • Curious about working together? Wonderful!

    I'd love to get to know you.

    Please note that I'm currently booked until December 2017. The best way to get in touch is to leave your details below, and join the wait list. Not only will you be the first to hear when a spot opens up, but you'll also get my best copywriting + brand voice tips sent to your inbox, every now and then.


    Beware of the lollipop of mediocrity.

    Lick it once and you'll suck forever.